April 25, 2023

How GIS Technology Impacts Decisions

GIS Technology: The Secret Weapon For Business Decision-Making

What is GIS technology?

Geographic Information Systems (GIS) technology has long been used in urban planning, environmental management, and transportation, but its benefits extend beyond these fields. At its core, GIS technology is a system for collecting, storing, and analyzing geographic data. It uses geospatial data, such as maps, satellite imagery, and aerial photographs, to create visual representations of data that can be analyzed for patterns and trends. By leveraging these tools, businesses can gain a deeper understanding of their operations and make more informed decisions. 

Where does GIS technology support business decision-making?

GIS technology has become an essential tool for businesses in various industries. It offers unique capabilities to analyze, visualize, and interpret data in ways that were previously impossible. GIS technology can help make informed decisions, optimize operations, and reduce costs. With this, businesses can gain a competitive edge and stay ahead of the curve in an ever-changing market. For example:

  • Logistics and Supply Chain Management: to track shipments, optimize routes, and improve warehouse efficiency.
  • Environmental Management: to map natural resources, identify pollution sources, and track changes in land use.
  • Agriculture: to map crop yields, monitor soil health, and plan irrigation and fertilizer applications.
  • Finance: to analyze market trends, assess investment opportunities, and manage risk.
  • Retail: to analyze sales data, identify customer demographics, and optimize store locations.

What are the benefits of using GIS technology for business decision-making?

GIS technology provides businesses with a powerful tool to visualize and analyze geospatial data. This technology helps decision-makers understand patterns and relationships within data that are not easily discernible from traditional tables and charts. GIS technology provides the following benefits:

  • Improved decision-making: With the ability to visualize and analyze data on a map, it is easier to identify patterns and relationships that may not be obvious in a table or spreadsheet. This helps businesses make more informed decisions based on accurate and up-to-date information.
  • Increased efficiency: GIS technology allows businesses to automate repetitive tasks, reducing the need for manual data entry and increasing productivity. It also enables businesses to streamline their workflows by providing a centralized location for all spatial data.
  • Better resource management: It provides businesses with the ability to monitor and manage resources such as equipment, vehicles, and personnel more efficiently. This helps businesses optimize their operations and reduce costs.
  • Improved marketing: GIS technology enables businesses to target their marketing efforts more effectively by analyzing customer data and identifying areas of high demand.
  • Better logistics and supply chain management: GIS technology helps businesses optimize their logistics and supply chain management by identifying the most efficient routes for transportation and storage, reducing costs and improving efficiency.

Exploring the Various Types of Information Analyzed by GIS Technology in Business Decision-Making

Geospatial technology has revolutionized the way businesses analyze data and make decisions. One of the key benefits of GIS technology is its ability to integrate and analyze different types of data. In this list, we'll explore how GIS can be used to analyze each of these types of data and gain insights into location-based patterns and relationships that can help businesses make informed decisions:

  • Spatial data - GIS can be used to analyze spatial data like maps, satellite imagery, and aerial photography to gain insights into location-based patterns and relationships.
  • Demographic data - it also can be used to analyze demographic data like population density, age, and income to identify areas with specific characteristics that could influence business decision-making.
  • Market data - to analyze market data like customer demographics, buying habits, and competition to help businesses identify new market opportunities and optimize sales strategies.
  • Infrastructure data - to analyze infrastructure data like transportation networks, utility systems, and land use patterns to help businesses optimize their operations and identify potential risks and opportunities.
  • Supply chain data - GIS can be used to analyze supply chain data like shipping routes, inventory levels, and production schedules to help businesses optimize their supply chain operations and reduce costs.
  • Social media data - to analyze social media data like geotagged tweets and Instagram posts to gain insights into customer sentiment and behavior related to specific locations or events.

What are some real-world examples of GIS technology being used in business decision-making?

GIS technology is increasingly being used in business decision-making, with various types of GIS data being utilized for analysis:

  • One such example is analyzing satellite imagery using AI to identify relevant characteristics of a particular location. Combining the power of cloud computing, satellite data & AI to meet the data complexity of climate change action and the green transition. This not only reduces waste but also improves efficiency and makes a positive social impact, for example, SurplusMap: https://www.surplusmap.com/
  • Another example is using GIS to optimize road paths, fuel consumption, and crew scheduling based on infrastructure data. Analyzing weather patterns, schedules, locations, and road paths to reduce costs and improve efficiency, like Delta Air Lines: https://www.delta.com/ .
  • Using GIS to manage its assets and make informed decisions about exploration and production. By analyzing environmental data such as natural resources and pollution levels, it is possible to identify potential risks and opportunities related to its operations, for example the oil and gas company Chevron: https://www.chevron.com/.


In conclusion, GIS technology is a powerful tool that can help businesses make better decisions, improve efficiency and productivity, and increase profitability. By using GIS technology in combination with other business tools and technologies, businesses can gain a more comprehensive view of their operations and make more informed decisions based on a broader range of data sources. With the continued evolution and innovation of GIS technology, businesses can expect to see even greater benefits.

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